AMD Threadripper prices undercut Intel’s Core i9 by as much as $1,000
AMD has revealed the prices for some of its Threadripper CPUs, using the same effective strategy that it executed for its mainstream Ryzen chips: set eye-popping discounts compared to Intel’s own Core i9 family, and probably earlier release dates, too.
On Thursday, AMD disclosed the model numbers, price, and rough availability of both the 12- and 16-core AMD Threadripper chips, designed for the upper echelons of gaming and content-creation PCs:
- The $999 16-core, 32-thread 3.4-GHz Threadripper 1950X
- The $799 12-core, 24-thread 3.5-GHz Threadripper 1920X
Given that information, we also know the difference between what Intel and AMD will charge for their respective offerings. You’ll pay $700 less for a 1950X than Intel’s 16-core, 32-thread Core i9-7960X, and a thousand dollarsless than Intel’s 18-core, 36-thread Core i9-7980XE. On the lower end, the Threadripper 12-core 1920X costs $400 less than the 12-core Core i9-7920X, and $600 less than the 14-core Core i9-7940X.
AMD says that it will begin shipping Ryzen Threadripper CPUs and motherboards in early August. The company also confirmed that preorders of Alienware’s Area-51 systems will begin on July 27.
Why this matters: AMD’s disclosure is a new thrust in the ongoing slow-motion fencing match between Threadripper and Intel’s Core i9. Though it’s deeply important for AMD to offer a microprocessor to compete with the Core i9, both Threadripper and Core i9 are Ferraris in the chip world—a world in which most users still drive a minivan. The Motley Fool reporter Ashlaf Eassa noted that of the four most popular PC microprocessors sold by Amazon, all cost around $200 to $300, including a pair of AMD Ryzen 7 chips.
AMD’s play for chip cachet
Nevertheless, AMD’s decision to discount the Threadripper so deeply ensures that consumers will at least consider it if they’re leaning toward an elite processor for gaming and high-performance tasks, analysts say.
“This is an important positioning play for AMD as having a great high-end helps sell the mid-range, but I think they’ll sell every one they make,” said Patrick Moorhead, a former AMD fellow and now an independent analyst with Moor Insights. “Video professionals, developers and consumers who want to say they have the best in technology will gravitate toward Threadripper.”
In fact, AMD seems to have its finger on two key triggers that help drive sales: price, and availability. Intel hasn’t said exactly when it will begin shipping its Core i9 chips, though availability began in mid-June with its low-end Core i7 chips, and will run all the way through a scheduled October launch for the 18-core Core i9-7980XE. It’s very possible that an August Threadripper launch will beat Intel to market by a matter of weeks, if not months.
The announcement of Threadripper’s prices fills in another major hole in our knowledge of AMD’s elite chip. We already know that Threadripper’s new TR4 socket will be absolutely enormous. You’ll find sockets like it on motherboards such as the Asus Zenith Extreme, presumably part of the contingent that AMD’s partners will release in August. The X399-based motherboard will feature eight DIMM slots for up to 128GB of DDR4 RAM, four x16 PCI-E gen. 3 slots, a U.2 slot, three M.2 slots, and 12 USB 3.1 ports.
The final question? Performance. Threadripper will be based on the same underlying architecture powering AMD’s Ryzen chips, so our reviews of Ryzen 7 and Ryzen 5 can give you insights into its potential: the more simultaneous tasks being asked of it, the better.